An entrepreneurial couple have been reaping the benefits of the COVID-19 lockdown, making millions of dollars from selling their blue light blocking glasses while the population work from home.
Katie and Andy Mant, from Perth, google ads (click through the up coming webpage
) said they first became aware of the relationship between blue light exposure and screen use several years ago when they were looking after their health in preparation for their wedding.
'I bought a pair of blue light blocking glasses, but they were cheaply made, horrible, ugly things - like workman's goggles,' Andy, 35, told FEMAIL.
Realising there was a gap in the market for attractive glasses which also protect your eyes, the couple looked into it and launched their own eyewear brand, BLUblox.They are now on track to have made $6million by the end of this year.
An entrepreneurial couple have been reaping the benefits of the COVID-19 lockdown, making millions of dollars from selling their blue light blocking glasses (Katie and Andy pictured)RELATED ARTICLES
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Katie and Andy Mant, from Perth, said they first became aware of the relationship between blue light exposure and screen use several years ago when they were looking after their health in preparation
for their wedding (Katie and Andy pictured)
When Andy and Katie, 34, originally started BLUblox as a side hustle in 2017, they knew they needed some rules if they wanted their business to be a success.
They ruled that they wouldn't borrow a cent to start their business, and so used a $1,500 investment of money they had received from work bonuses as recruitment managers - and established their project on the side of their regular jobs.
'I think the companies that fail are the ones which over-invest upfront in the bells and whistles and use up all of their investment,' Katie told Daily Mail Australia.
They used the money for a basic website which Katie designed, alongside their first products and packaging.
They saw a gap in the market for attractive-looking glasses that block artificial blue light and so started developing them (Katie and Andy pictured in the glasses)
Once BLUblox was underway, Andy and Katie said they thought about how they were going to market their glasses.
Instead of paying for advertising, they kept a dozen pairs of glasses from the first run and sent them to influencers within the health and well-being sphere.'Thought leaders and wellness experts who were interested in the science behind them,' Andy said.
Blue light blocking glasses (pictured) help to block artificial blue light, thereby restoring the natural sleep/wake cycle and not disturbing your circadian rhythm